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Repositioning a corporate communications strategy to strengthen brand message, both internally and externally.
For over 50 years, Revera has been an industry leading provider of long-term care, seniors’ accommodations and healthcare related services. With over 500 facilities across North America and the United Kingdom, Revera has perfected the art of helping older adults live life to the fullest. Since beginning a longstanding collaboration in 2011, we’ve aided Revera in transforming their corporate communications, both externally and internally.
The biggest obstacle in crafting a communications strategy was focusing the message to speak directly to the their two key audiences: potential residents, and their families. We aided Revera in repositioning their overarching tone across all marketing communications to reinforce their position in the marketplace. To ensure that the site is usable for every member of the targeted demographic, the site was built in strict adherence to the WCAG (Web Content Accessibility Guidelines), AA standard.
Through the Revera Giving program, Revera acts as a strong advocate for the different issues facing those in and around their communities. Initiatives such as the Age is More campaign have been enacted to help educate and inspire people through various social initiatives. To support the effort, a microsite has been developed to disseminate information and share stories that are in line with the advocacy taking place. Ultimately, this encourages dialog and builds awareness around the important issue of Ageism (prejudice or discrimination on the basis of a person's age).
Our average client term is 10+ years. That's basically three times the industry average. Let us show you why!Contact