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Sarah Richardson Design white solid logo

Combining a contemporary aesthetic with a
streamlined experience to increase searchability.

Sarah Richardson Design textiles design

Selling Splendor

 

When it comes to luxury real estate, Chestnut Park is the Canadian leader and boasts an affiliation with Christie’s International Real Estate. As their Agency of Record for over 10 years, we helped them navigate the transition from selling homes through traditional means to embracing the digital realm to drive sales.

Online


Strategic Planning
Digital User Experience
Drupal Content Management System
Search Engine Optimization

Google Analytics
Information Architecture & Wireframing
Digital Asset Production

 

Print


Magazine Advertisements
Brochures
QR Code Campaigns
Large-Scale Advertising

 

Refreshing Realty

 

Powered by a custom Drupal software build, Chestnut Park’s online presence acts as the hub for every listing within their portfolio. Available listings are dynamically populated with information from multiple real estate outlets across Ontario, and users are able to see the breadth of every featured estate without leaving the site. Robust search functionality was integrated to allow users to better sort through potential properties, and was featured prominently on the homepage to increase general usability.

The latest iteration of the website completed in 2012 focused specifically on updating the visual creative, and increasing search engine visibility. To do this, we rebalanced the content to focus on user-centric tasks such as finding properties or agents, streamlined the navigation and utilized clean, semantic markup. At launch, the renewed interface was implemented with no downtime through the use of custom script.

Working with Design Lab over the past several years has allowed us to make great strides in the online and mobile space. They are a unique agency whose customer first attitude has allowed both of us to succeed beyond expectations. Their ability to deliver is second to none as they “raise the bar” every day. Their fun and open minded approach makes working with Design lab that much more exciting. We owe many of our accomplishments to Design Lab.

Catherine Deluce, Chair and Founder

Chestnut Park

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Fabricating a memorable brand that encapsulates progressive spirit & industry leadership.

Elevating brand assets to modernize an established business model.

We Create Bonds

Our average client term is 10+ years. That's basically three times the industry average. Let us show you why!