Strategically shifting brand messaging
to appeal to a wider market
The Business of Productivity
Drechsel has been in the business of office furniture for over 50 years, beginning as a manufacturer and transitioning to become Canada’s leading Knoll product distributor. While the firm’s advertising efforts had focused on that core capability, we rewrote their story – instead of focusing on the physical product, we helped Drechsel position themselves as a seller of productivity and workplace culture.
Online
Optimizing Communications
To put it simply, Drechsel sells office furnishing solutions. Not the furniture in and of itself, but a collection of furniture optimized so employees can collaborate better and produce more. Once we realized that this optimization was the key component of what made the company unique, we formulated a user experience and visual design that communicated this intangible value. Paired with a light CMS and mobile first development, the final product provided a clean, modern asset that accentuates Drechsel’s decades of experience.
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