Transforming a unique multi-channel experience into an inspirational shopping experience.
Empowering a Dedicated Community
Sarah Richardson is one of North America’s top interior designers; her name and brand are synonymous with quality and impeccable taste. Over the past 15 years, she’s built an incredible lifestyle brand (and an enthusiastic following) around her mantra to live in style and love your home! Her custom furniture lines, textile collections, award winning interior design firm and two best selling books all reinforce Sarah’s position as Canada’s most trusted design personality. Our job was to help bring Sarah’s life of design under one proverbial roof.
Online
Advertising
Brochures
Large Format (Indoor & Outdoor)
Tradeshow Planning and Graphics
Interior Design Meets Web Design
Sarah Richardson’s website goals have never changed: create and curate content to inspire users, provide affordable high-quality products that bring inspiration to life, and showcase the amazing work Sarah & her talented team of designers do daily.
The redesign of her website continues to deliver all of that and more. With a fresh, vibrant design and new user experience, visitors to the website are sure to be delighted with easy ways to find great content that inspires and educates them.
Creating Inspiration as well as Generating Revenue
Design Lab’s goal with the website is to create multiple revenue streams – from online advertising, sponsorship and direct sales via ecommerce. Another key goal is to drive clients to her design firm.
E-Commerce
Using Shopify, Design Lab built 3 complimentary e-commerce sites that serve Canadian and international customers. We help leverage social media and social media advertising as well as other digital marketing opportunities to drive traffic to these sites creating strong growth in both traffic numbers and revenues.
We also help Sarah with her printed collateral – we have created labels, inserts, tradeshow booth graphics and numerous other campaigns for her.
Whether it’s connecting with our users and fans via desktop or mobile device, I count on Design Lab to help me present my brand to an international audience in the best possible way. Since redesigning and relaunching my website last year with responsive design and an easy to navigate architecture, we’ve seen the traffic and usage of the Sarah Richardson Design website and social media channels continue to grow dramatically. The design of the site makes it easy to manage and continually grow the large volume of content on the site. Winning a gold Communicator award that recognizes what a great site we have is just the icing on the cake!
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We Create Bonds
Our average client term is 10+ years. That's basically three times the industry average. Let us show you why!