Fabricating a memorable brand that encapsulates progressive spirit & industry leadership.
Crystal Clear Objectives
AGNORA (Architectural Glass of NORth America) is a leading manufacturer of “big ass glass” that continually shatters expectations of corporate culture in the glazing industry. We were brought aboard to help craft a memorable brand and digital capital that portray the 30 years of experience and exemplary entrepreneurial spirit in visual form.
Online
Larger than Life Projects
AGNORA fabricates sheets of glass up to 3.3 x 7.6m large – or, to use layman’s terms, “big ass glass”. That made the goals of their biggest online asset – the website – simple; create a tool that showcases the spectacular work and corporate culture with ease. We brought in famed art photographer Dean West to shoot AGNORA’s factory in Collingwood Ontario, and designed internal project pages that let the breadth of their work speak for itself.
A Sheer Sales Funnel
The website acts as a key part of AGNORA’s sales funnel, as it houses a large project gallery which gives architects and developers a solid understanding of the breadth of glass solutions AGNORA offers. Fulfilling a strong human resources role, the site also includes important information on hiring practices, processes and the firm’s outstanding corporate culture. Built using WordPress’s intuitive content management system, the site is simple to update and maintain on a regular basis..
Project Stats
Years we've been the Agency of Record
Times we’ve laughed saying “Big Ass Glass”
Working with the team at Design Lab has been fantastic. Their thoroughness, digital expertise and guidance has helped us to achieve our marketing goals and to elevate our brand’s position in the marketplace.
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We Create Bonds
Our average client term is 10+ years. That's basically three times the industry average. Let us show you why!