Elevating brand assets to modernize
an established business model.
More than Entertainment Value
For half a century, Hospitality Network has been Canada’s leading technological pioneer in the medical services industry. With over 200 hospitals and 170 home care facilities served, Hospitality Network is no stranger to providing exceptional customer service that increases the comfort of each patient’s experience. We were engaged to help transform the online experience, increase online engagement and drive sales to both the B2B and B2C audiences.
Online
Modern Comfort
A complete overhaul was completed to help Hospitality Network personify their technological intelligence in the digital sphere. The visual interface of the website was completely rebranded to embrace a modern aesthetic and stronger content (in both English and French) was developed to increase usability. Significant functionality such as online rentals and a customized location finder powered by Google Maps were integrated into the WordPress build, allowing end users to easily manage online operations.
Our business was starting on a path of transformation, and we needed help to change our brand to fit our new strategy. We wanted to work with a team that would understand our business direction and our strategy, without compromising our values. Design Lab was all that and more. Through candid conversation, thoughtful and in-depth questions, they were very methodical in their approach, and guided us to a new brand and website that fit our new business plan perfectly. The shift in customer perception is tangible – with Design Lab’s help, we’ve repositioned ourselves from the old TV guys to a modern, technology driven company.
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Combining a contemporary aesthetic with a streamlined experience to increase searchability.
Elevating brand assets to modernize an established business model.
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